$1Mfor 10%
Protein Candy
Valued at $10M
The pitch
Andrew Hall and Jeremy Bryant from Calgary, AB, pitched No Story Lost in Season 17, Episode 2, asking the Dragons for $100K for 20% of the company.
- Asked for$100K for 20%
- Valuation$500Kimplied by the ask
- OutcomeDealwith Manjit Minhas
- Final deal$100K for 30%valued at $333K
Offers in the Den
| Dragon | Offer | Result |
|---|---|---|
| Arlene Dickinson | No offer, cited existing competitors in the space | Out |
| Robert Herjavec | No offer, cited scalability concerns | Out |
| Wes Hall | No offer, cited unproven scalability | Out |
| Vincenzo Guzzo | No offer, concerned about reliance on founders with no backend technology | Out |
| Michele Romanow | No offer, cited difficulty scaling personalized-touch businesses | Out |
| Manjit Minhas | $100,000 for 30% | Accepted |
Andrew and Jeremy, cousins from Calgary, Alberta, sought $100,000 for 20% of No Story Lost, a company that interviews families over the phone about loved ones' life stories, transcribes and edits the material, and produces a coffee table book, with add-on interviews available for $250 each. Standard packages cost about $1,500 including printing and delivery, take two to three months to complete, and require about 15 hours of internal labour per book; over 18 months in business (the last month full-time) the company had generated $115,000 in lifetime revenue from 80 customers, with a marketing partnership with a US agency serving nursing homes and retirement homes to help scale.
Arlene Dickinson, Robert Herjavec, Wes Hall, Vincenzo Guzzo and Michele Romanow all went out, citing existing competitors and concerns about scalability given the business's reliance on personalized, labour-intensive storytelling. Manjit Minhas offered $100,000 for 30%, which Andrew and Jeremy accepted.
Pitch details from CBC’s Dragons’ Den pitch page.
No Story Lost today
- StatusIn businessLast checked September 2026
No Story Lost is still operating and sells through its website.