$1Mfor 10%
Protein Candy
Valued at $10M
The pitch
Chris Jensen from Victoria, BC, pitched Nobilified in Season 12, Episode 10, asking the Dragons for $80K for 15% of the company.
- Asked for$80K for 15%
- Valuation$533Kimplied by the ask
- OutcomeDealwith Michele Romanow
- Final deal$80K for 20%valued at $400K
Offers in the Den
| Dragon | Offer | Result |
|---|---|---|
| Michael Wekerle | $80,000 for 25% | Declined |
| Michele Romanow | $80,000 for 20% (matched Manjit's offer) | Accepted |
| Manjit Minhas | $80,000 for 20% | Declined |
| Joe Mimran | Not investing, will buy product personally, out | Out |
| Arlene Dickinson | Will be a customer but not investing, out | Out |
Chris Jensen, an international art dealer from Victoria, B.C., asked for $80,000 for 15% of Nobilified, a company that creates hand painted oil portraits of customers styled as royalty or other characters based on uploaded photos. Portraits range from $165 to $280 USD depending on size, cost between $40 and $100 USD to produce, and the company did $71,000 USD in its first year and $100,000 USD in its second year, selling several hundred paintings annually. The business has served corporate clients including Google and Yelp, with Yelp ordering a monthly painting for a top salesperson, and Chris Jensen runs the business alone with artists working internationally.
Michael Wekerle offered $80,000 for 25%, and Michele Romanow and Manjit Minhas both offered $80,000 for 20%, with Manjit Minhas noting she could help with corporate clients and Michele Romanow suggesting a social media ad strategy to grow sales. Joe Mimran and Arlene Dickinson both went out, saying they would be customers but not investors. Chris Jensen accepted Michele Romanow's offer of $80,000 for 20%.
Pitch details from CBC’s Dragons’ Den pitch page.
Nobilified today
- StatusIn businessLast checked September 2026
Nobilified is still operating and sells through its website.