$1Mfor 10%
Protein Candy
Valued at $10M
The pitch
Ruthy Penner & Louis-Philippe Lavoie from Kelowna, BC, pitched Nooks Design in Season 11, Episode 8, asking the Dragons for $100K for 15% of the company.
- Asked for$100K for 15%
- Valuation$667Kimplied by the ask
- OutcomeDealwith Manjit Minhas
- Final deal$100K for 5%valued at $2Mplus a royalty: 10% royalty until $200,000 is repaid (2x the investment), then converting to 5% equity
Offers in the Den
| Dragon | Offer | Result |
|---|---|---|
| Manjit Minhas | $100,000 for 10% royalty until $200,000 repaid, then converting to 5% equity | Accepted |
| Jim Treliving | Out | Out |
| Joe Mimran | $100,000 for 6% royalty | Declined |
| Michele Romanow | matched Manjit's offer of 10% royalty and 10% equity, open to partnering with Joe | Declined |
| Michael Wekerle | No offer made | Out |
Ruthy Penner and Louis-Philippe Lavoie, of Nooks Design in Kelowna, BC, asked for $100,000 for 15% equity. The company makes one-of-a-kind children's booties from recycled wool sweaters, blankets and leather jackets sourced from thrift stores, selling for about $40 a pair online, at farmers' markets, and through a few small retailers across Canada. Over three years the company sold 12,000 pairs, closing 2015 with $250,000 in gross sales and $105,000 in net profit, of which $40,000 was paid to the founders; they started the business with about $100 in initial investment.
Jim Treliving went out, saying he couldn't see how the business would scale. Joe Mimran offered $100,000 for a 6% royalty. Michele Romanow offered to match Manjit Minhas's terms of a 10% royalty and 10% equity stake, and was open to partnering with Joe Mimran. Manjit Minhas offered $100,000 for a 10% royalty until repayment of $200,000, after which it would convert to a 5% equity stake; the founders accepted this offer.
Pitch details from CBC’s Dragons’ Den pitch page.
Nooks Design today
- StatusIn businessLast checked September 2026
Nooks Design is still operating and sells through its website.