$1Mfor 10%
Protein Candy
Valued at $10M
The pitch
Julia Kirouac from Toronto, ON, pitched Nud Fud in Season 6, Episode 6, asking the Dragons for $100K for 33% of the company.
- Asked for$100K for 33%
- Valuation$303Kimplied by the ask
- OutcomeNot confirmed
Pitch details from CBC’s Dragons’ Den pitch page.
Nud Fud today
- StatusIn businessLast checked September 2026
Nud Fud appeared in season 6 seeking investment for a facility and an employee, and made a deal with Jim Treliving that ultimately did not close. Seven years later, at the time of this season 12 update, Julia Kirouac has grown from under 20 local stores and $20,000 in sales to over 650 stores across North America and a projected $750,000 in sales this year, with plans to launch into Loblaws and other retailers within three to six months, adding about 400 stores.