$1Mfor 10%
Protein Candy
Valued at $10M
The pitch
Alexandra and Lindsay Lorusso from Toronto, ON, pitched Nudnik Inc in Season 14, Episode 7, asking the Dragons for $100K for 20% of the company.
- Asked for$100K for 20%
- Valuation$500Kimplied by the ask
- OutcomeNo deal
Offers in the Den
| Dragon | Offer | Result |
|---|---|---|
| Jim Treliving | Valuation too high, wants business to focus before expanding, out | Out |
| Arlene Dickinson | Too competitive a market for clothing, out | Out |
| Lane Merrifield | Costs need to come down before investing, out | Out |
| Vincenzo Guzzo | Too niche, more of an emotional project than investible business, out | Out |
| Michele Romanow | No unfair advantage yet in a competitive market, out | Out |
Lindsay and Alexandra Lorusso, twin sisters from Toronto, Ontario, asked for $100,000 for 20% of Nudnik, a company making zero-waste children's T-shirts from organic cotton cutting waste sourced from overseas apparel manufacturers. The T-shirts cost about $10 landed and retail for $25, with a $20,000 Kickstarter campaign completed and projected sales of $10,000 this year, growing to $25,000 next year.
All five Dragons declined to invest, citing a valuation that seemed too high relative to sales, a highly competitive children's apparel market, and a lack of a clear cost or brand advantage. Jim Treliving, Arlene Dickinson, Lane Merrifield, Vincenzo Guzzo, and Michele Romanow each went out for these reasons, and the founders left without a deal.
Pitch details from CBC’s Dragons’ Den pitch page.
Nudnik Inc today
- StatusOut of businessLast checked September 2026
Nudnik Inc appears to have closed. Its products may no longer be available.