Nutri-Qual Inc.

Pierre Tisserand
Montreal, QC

Status unknownSeason 10, Episode 3
Pierre Tisserand pitching Nutri-Qual Inc. on Dragons’ Den

The pitch

Pierre Tisserand from Montreal, QC, pitched Nutri-Qual Inc. in Season 10, Episode 3, asking the Dragons for $500K for 15% of the company.

  • Asked for$500K for 15%
  • Valuation$3.33Mimplied by the ask
  • OutcomeNo deal

Pierre Tisserand, based in Montreal, asked for $500,000 for 5% of Nutri-Qual, a company that has developed a probiotic bacteria treatment sprayed on raw meat and fish to extend shelf life and reduce spoilage, extending a chicken breast's shelf life from about 10 days to 21 days. The probiotic costs about ten cents per kilo to apply, has received Health Canada and CFIA approval, and Pierre Tisserand said the company had signed a $4.5 million contract with Giant Tiger and was in talks with IGA, Loblaws and Costco; he projected about $750,000 in revenue for the year, implying a roughly $10 million valuation.

Jim Treliving went out over concerns about long-term returns. Michael Wekerle went out, citing health risk concerns. Manjit Minhas went out, saying extending shelf life to 21 days using bacteria was problematic regardless of health benefits. Joe Mimran and Michele Romanow both said the valuation was too high relative to the company's revenue and went out. No deal was made.

Pitch details from CBC’s Dragons’ Den pitch page.

Nutri-Qual Inc. today

  • StatusStatus unknownLast checked ########

We haven’t confirmed whether Nutri-Qual Inc. is still operating.