$1Mfor 10%
Protein Candy
Valued at $10M
The pitch
Eloise and Jamari Ambursley from Toronto, ON, pitched Oat Canada in Season 15, Episode 1, asking the Dragons for $100K for 10% of the company.
- Asked for$100K for 10%
- Valuation$1Mimplied by the ask
- OutcomeDealwith Manjit Minhas
- Final deal$100K for 10%valued at $1M
Offers in the Den
| Dragon | Offer | Result |
|---|---|---|
| Michele Romanow | $100,000 for 20% | Withdrawn |
| Manjit Minhas | $100,000 for 10% | Accepted |
| Jim Treliving | $100,000 for 10% | Declined |
| Arlene Dickinson | $200,000 for 18% | Declined |
| Lane Merrifield | $100,000 for 9% | Declined |
| Vincenzo Guzzo | $250,000 for 25% | Declined |
Eloise Ambursley and Jamari Ambursley, of Toronto, Ontario, pitched Oat Canada, an oat-based milk alternative with zero grams of sugar and one carb per serving, asking for $100,000 for 10%. The product launched two months before the pitch and got into ten Costco locations in Ontario, selling about 40,000 litres and generating $100,000 in revenue; it costs about $1.50 per litre to produce, with margins of about 38% at Costco and distributors, rising to 50% when wholesaled at $3. They were looking for a partner with distribution reach across Canada, particularly the West Coast.
Michele Romanow offered $100,000 for 20% but later withdrew it, advising the founders to leverage having multiple offers. Manjit Minhas offered $100,000 for 10%, matched by Jim Treliving. Arlene Dickinson offered $200,000 for 18%, Lane Merrifield offered $100,000 for 9%, and Vincenzo Guzzo offered $250,000 for 25%. The founders chose Manjit Minhas's offer of $100,000 for 10%, citing her distribution reach through Sobeys and into the U.S.
Pitch details from CBC’s Dragons’ Den pitch page.
Oat Canada today
- StatusIn businessLast checked September 2026
Oat Canada is still operating and sells through its website.