$1Mfor 10%
Protein Candy
Valued at $10M
The pitch
Monisha Salwan from Caledon, ON, pitched Oloam in Season 20, Episode 5, asking the Dragons for $100K for 10% of the company.
- Asked for$100K for 10%
- Valuation$1Mimplied by the ask
- OutcomeDealwith Wes
- Final deal$100K for 20%valued at $500K
Offers in the Den
| Dragon | Offer | Result |
|---|---|---|
| Arlene | No offer made; not a space she'd invest in despite admiration for founder | Out |
| Brian | No offer made; inspired by her story but felt it was too early stage | Out |
| Manjit Minhas | $100,000 for 20% | Declined |
| Wes | $100,000 for 20%, plus sponsorship for an MBA education at Rotman | Accepted |
| Michele Romanow | No offer made | Out |
Monisha Salwan, 21, of Toronto, Ontario pitched Oloam Beds, an organic latex mattress company, seeking $100,000 for 10% equity. The mattresses use organic latex and Tencel covers instead of memory foam, are covered by a 20-year warranty and 300-night trial, and are priced from $850 to $2,000, with costs around $750 to $800 on a $2,000 mattress and margins of 40% to 60%. The business, funded initially with $100,000 of her university tuition savings, did $40,000 in sales last year with a $25,000 profit and is projected to reach $80,000 this year; her family has been in mattress manufacturing for over 30 years.
Arlene, Brian and Michele Romanow declined to invest, feeling it was too early stage or not the right fit for them. Manjit Minhas and Wes both offered $100,000 for 20% equity, with Wes additionally offering to sponsor an MBA education at the Rotman School of Management. Monisha Salwan accepted Wes's offer.
Pitch details from CBC’s Dragons’ Den pitch page.
Oloam today
- StatusIn businessLast checked September 2026
Oloam is still operating and sells through its website.