$1Mfor 10%
Protein Candy
Valued at $10M
The pitch
Riel Houle from Piikani Nation (Brocket), AB, pitched Pale Horse Tipi Camp in Season 13, Episode 15, asking the Dragons for $50K for 25% of the company.
- Asked for$50K for 25%
- Valuation$200Kimplied by the ask
- OutcomeDealwith Vincenzo Guzzo
- Final deal$50K for 50%valued at $100K
Offers in the Den
| Dragon | Offer | Result |
|---|---|---|
| Lane Merrifield | Business too early stage without existing structure; out | Out |
| Manjit Minhas | Historic sales data too old to judge current business; out | Out |
| Michele Romanow | Not an investable business for her; out | Out |
| Jim Treliving | Felt it was too early and equity ask too high; out | Out |
| Arlene Dickinson | Felt he needed a partner but did not make an offer; out | Out |
| Vincenzo Guzzo | $50,000 for 50% equity, conditional on due diligence with a Mohawk community partner in Montreal who would take half the equity | Accepted |
Riel Houle, a carpenter from the Piikani Nation in Southern Alberta, asked for $50,000 for 25% equity in Pale Horse Tipi Camp, a three-day cultural tourism experience for families and tour groups near Lethbridge, Alberta, including tipi stays, medicine hikes, beading crafts, and a visit to the Buffalo Jump. Packages ranged from $400 to $1,000 for two nights depending on amenities. Between 2009 and 2013 the business generated over $500,000 in revenue operating only two months a year, but sales had declined in recent years while Riel Houle worked full time as a carpenter, running the camp as a side venture with plans to use the investment for marketing.
Lane Merrifield, Manjit Minhas, Michele Romanow, and Jim Treliving all went out, citing outdated sales figures and an early-stage business without enough current structure. Arlene Dickinson also went out but suggested he needed a partner with connections to other reserves. Vincenzo Guzzo offered $50,000 for 50% equity, contingent on due diligence with a Mohawk community partner from Montreal who would take half of his stake, and Riel Houle accepted.
Pitch details from CBC’s Dragons’ Den pitch page.
Pale Horse Tipi Camp today
- StatusOut of businessLast checked September 2026
Pale Horse Tipi Camp appears to have closed. Its products may no longer be available.