$1Mfor 10%
Protein Candy
Valued at $10M
The pitch
Rhonda Hiebert from Vancouver, BC, pitched Pampered Pets Teeth Cleaning in Season 10, Episode 21, asking the Dragons for $250K for 20% of the company.
- Asked for$250K for 20%
- Valuation$1.25Mimplied by the ask
- OutcomeNo deal
Offers in the Den
| Dragon | Offer | Result |
|---|---|---|
| Michael Wekerle | No offer made | Out |
| Michele Romanow | Believes she can scale the business without a partner | Out |
| Joe Mimran | Felt the valuation was unrealistic | Out |
| Manjit Minhas | Felt the valuation was too high | Out |
| Jim Treliving | Does not believe the business is franchiseable | Out |
Rhonda Hiebert, of Vancouver, British Columbia, pitched a sedation-free teeth cleaning service for dogs, asking for $250,000 for 20% of the company, valuing it at $1.25 million. The mobile service, which uses ultrasonic tools, hand scaling, massage and aromatherapy instead of sedatives, operates across 34 mobile locations in British Columbia, from Prince George to Nanaimo, and is priced about 60% cheaper than sedated teeth cleaning. First-year sales were $216,000, levelling off to about $150,000 a year since, with the valuation based on projections from an outside advisor.
Michael Wekerle went out without making an offer. Michele Romanow said Rhonda Hiebert could scale the business on her own without a partner. Joe Mimran and Manjit Minhas both said the valuation was unrealistic given flat sales. Jim Treliving said the business was not franchiseable and encouraged her to keep running it as is. No deal was made.
Pitch details from CBC’s Dragons’ Den pitch page.
Pampered Pets Teeth Cleaning today
- StatusIn businessLast checked September 2026
Pampered Pets Teeth Cleaning is still operating and sells through its website.