$1Mfor 10%
Protein Candy
Valued at $10M
The pitch
Erby Joseph from Montreal, QC, pitched Parfum Joseph in Season 10, Episode 6, asking the Dragons for $25K for 18% of the company.
- Asked for$25K for 18%
- Valuation$139Kimplied by the ask
- OutcomeNo deal
Offers in the Den
| Dragon | Offer | Result |
|---|---|---|
| Jim Treliving | Out, no business plan or credentials | Out |
| Michael Wekerle | Out | Out |
| Michele Romanow | Out, no competitive advantage | Out |
| Manjit Minhas | Out, no sales or concrete plan | Out |
| Joe Mimran | Out, fragrance industry too difficult without experience or budget | Out |
Erby Joseph, a public relations student from Montreal, Quebec, pitched Parfum Joseph, a perfume line built around two scents, a day fragrance called Coocoo and an evening fragrance called L'autre Moi, asking for 25,000 dollars for 18 percent of the business. Joseph said he had spent about 4,000 dollars developing the scent, logo and bottle, planned to sell each bottle for 70 dollars against a production cost of 12 dollars, and projected 20,000 dollars in sales in the first year, but had no sales, no purchase orders and no formal fragrance testing.
Joe Mimran, who had prior experience in the fragrance industry, said the market was extremely competitive and costly to enter and that Joseph lacked the necessary skills. Jim Treliving, Michael Wekerle, Michele Romanow and Manjit Minhas all went out as well, citing the absence of sales, credentials or a clear business plan. No deal was made.
Pitch details from CBC’s Dragons’ Den pitch page.
Parfum Joseph today
- StatusOut of businessLast checked September 2026
Parfum Joseph appears to have closed. Its products may no longer be available.