$1Mfor 10%
Protein Candy
Valued at $10M
The pitch
Ted Fleming from Toronto, ON, pitched Partake Brewing in Season 12, Episode 18, asking the Dragons for $300K for 20% of the company.
- Asked for$300K for 20%
- Valuation$1.5Mimplied by the ask
- OutcomeDealwith Manjit Minhas
- Final deal$300K for 50%valued at $600K
Offers in the Den
| Dragon | Offer | Result |
|---|---|---|
| Manjit Minhas | $300,000 for 50% | Accepted |
| Michael Wekerle | Not the target market, went out | Out |
| Jim Treliving | No volume seen, went out | Out |
| Joe Mimran | Niche product, deferred to Manjit's expertise, went out | Out |
| Michele Romanow | Deferred to Manjit's better fit, went out | Out |
Ted Fleming, from Toronto, Ontario, pitched Partake Brewing seeking $300,000 for 20% of his company, which makes non-alcoholic craft beer starting with a non-alcoholic IPA containing ten calories, two grams of carbohydrates and zero grams of fat, with less than 0.5% alcohol. Ted Fleming previously built an online non-alcoholic beer retailer, premiumnearbeer.com, growing it from zero to a projected $500,000 in sales this year, and estimated production cost at $4 or less per unit for the new beer, which is being developed with a local college.
Manjit Minhas offered $300,000 for 50% of the company, citing the difficulty of getting the taste profile right and her own brewery's R&D struggles with non-alcoholic beer. Michael Wekerle, Jim Treliving, Joe Mimran and Michele Romanow all went out, citing personal taste, lack of volume, niche market fit for Manjit, and deferring to Manjit's expertise respectively. Ted Fleming countered at $400,000 for 50%, Manjit Minhas declined the counter, and Ted Fleming accepted the original $300,000 for 50% offer.
Pitch details from CBC’s Dragons’ Den pitch page.
Partake Brewing today
- StatusIn businessLast checked September 2026
Partake Brewing is still operating and sells through its website.