$1Mfor 10%
Protein Candy
Valued at $10M
Paternity Testing Centres of Canada
Carla Foley & Alison Duffy
Winnipeg, MB
In businessSeason 11, Episode 17
The pitch
Carla Foley & Alison Duffy from Winnipeg, MB, pitched Paternity Testing Centres of Canada in Season 11, Episode 17, asking the Dragons for $100K for 10% of the company.
- Asked for$100K for 10%
- Valuation$1Mimplied by the ask
- OutcomeNo deal
Offers in the Den
| Dragon | Offer | Result |
|---|---|---|
| Michele Romanow | Went out, market size too small at a $1 million valuation | Out |
| Joe Mimran | Went out, business plan not well formulated enough for the valuation | Out |
| Jim Treliving | Went out, not enough demand in Canada | Out |
| Michael Wekerle | Went out, valuation was a killer for him | Out |
| Manjit Minhas | No offer made | Out |
Carla Foley and Alison Duffy, from Winnipeg, Manitoba, asked for $100,000 for 10% of Paternity Testing Centres of Canada, a company offering paternity, siblingship and grandparent DNA testing kits sold mostly online and in a handful of Winnipeg pharmacies. Non-legal tests cost $299 and legal-use tests cost $499; the company also works with law firms, child and family services and insurance companies. Year-to-date sales were $161,000 with the company turning a small profit, and the founders valued the company at $1 million, citing 55 secured domain names.
Michele Romanow went out, saying the Canadian market size, at roughly 30,000 tests a year, was too small to get excited about at the stated valuation. Joe Mimran went out, saying the business plan was not well formulated enough for the valuation. Jim Treliving went out, saying there was not enough demand in Canada. Michael Wekerle said the valuation was a killer for him and went out. No deal was made.
Pitch details from CBC’s Dragons’ Den pitch page.
Paternity Testing Centres of Canada today
- StatusIn businessLast checked September 2026
Paternity Testing Centres of Canada is still operating and sells through its website.