$1Mfor 10%
Protein Candy
Valued at $10M
The pitch
Adelle Renaud from Vancouver, BC, pitched Peau De Loup in Season 10, Episode 4, asking the Dragons for $50K for 10% of the company.
- Asked for$50K for 10%
- Valuation$500Kimplied by the ask
- OutcomeDealwith Manjit Minhas
- Final deal$50Kplus a royalty: 10% royalty for 5 years, then reverts to founder
Offers in the Den
| Dragon | Offer | Result |
|---|---|---|
| Michael Wekerle | $50,000 for 20% | Declined |
| Manjit Minhas | Initially out, then $50,000 for a 10% royalty for 5 years | Accepted |
| Michele Romanow | Out - loves the product but doesn't want equity | Out |
| Jim Treliving | Out - doesn't need the money | Out |
| Joe Mimran | Out - doesn't want to take equity in another button-down shirt business | Out |
Adelle Renaud, from Vancouver, BC, asked for $50,000 for a 10% stake in Peau De Loup, a company making button down shirts for women, styled after menswear and made from leftover fabric from production runs. Shirts retail for $68 to $78 and cost about $13.27 to produce. The company did just under $100,000 in sales last year, with 56% of that online, and has since been doubling and tripling monthly sales. It sells primarily online but recently moved into wholesale, is entering Nordstrom this fall, and holds the retail license for Canada Soccer. Over 60% of its customers are repeat buyers, and the founder has invested about $5,000 into the business to date.
Michael Wekerle offered $50,000 for 20%. Manjit Minhas initially went out feeling the founder did not need equity investment, but after Joe Mimran declined citing personal reasons, Manjit Minhas changed her mind and offered $50,000 for a 10% royalty over five years. Michele Romanow, Jim Treliving and Joe Mimran all went out. Adelle Renaud accepted Manjit Minhas's royalty offer.
Pitch details from CBC’s Dragons’ Den pitch page.
Peau De Loup today
- StatusIn businessLast checked September 2026
Peau De Loup is still operating and sells through its website.