$1Mfor 10%
Protein Candy
Valued at $10M
The pitch
Marty Furse & Jason Elliott from Vancouver, BC, pitched Perfectly Snug in Season 18, Episode 6, asking the Dragons for $400K for 5% of the company.
- Asked for$400K for 5%
- Valuation$8Mimplied by the ask
- OutcomeDealwith Michele Romanow
- Final deal$400K for 10%valued at $4M
Offers in the Den
| Dragon | Offer | Result |
|---|---|---|
| Manjit Minhas | Out - too early stage, not enough proof of concept for an $8 million valuation | Out |
| Wes Hall | Out - raising round is at too high a valuation for him | Out |
| Arlene Dickinson | $400,000 worth of marketing services for 10% | Declined |
| Michele Romanow | $400,000 for 10% | Accepted |
| Vincenzo Guzzo | Out - doesn't like writing blank cheques given they need to raise more money | Out |
Marty Furse and Jason Elliott, from Vancouver, British Columbia, asked for $400,000 for 5% of Perfectly Snug, maker of the Smart Topper, a two-inch mattress topper with internal fans that regulate temperature for each sleeper, controlled via app or side buttons. A queen-sized unit retails for $1,950, with an average order value around $1,700; the company has sold 530 units over two years, about 330 in the last 12 months, for just under $650,000 in sales. The founders have personally invested $1.45 million, with outside investors contributing over half a million, for a total of about $2 million invested, and the company currently burns about $40,000 a month while raising a total round of $2.5 million at an $8.5 million valuation.
Vincenzo Guzzo went out citing the need for more capital than being raised. Wes Hall went out over the valuation. Manjit Minhas went out citing the early stage of the business. Arlene Dickinson offered $400,000 worth of marketing services for 10%, which was declined. Michele Romanow offered $400,000 cash for 10%, citing her experience selling mattresses through a past deal, and the founders accepted.
Pitch details from CBC’s Dragons’ Den pitch page.
Perfectly Snug today
- StatusIn businessLast checked September 2026
Perfectly Snug is still operating and sells through its website.