$1Mfor 10%
Protein Candy
Valued at $10M
Pomme MD
Sabrina Souto, Steve Souto, Dr Stephanie Liu, and Dr. Graeme Mulholland
Edmonton, AB
In businessSeason 20, Episode 11
The pitch
Sabrina Souto, Steve Souto, Dr Stephanie Liu, and Dr. Graeme Mulholland from Edmonton, AB, pitched Pomme MD in Season 20, Episode 11, asking the Dragons for $100K for 10% of the company.
- Asked for$100K for 10%
- Valuation$1Mimplied by the ask
- OutcomeNo deal
Offers in the Den
| Dragon | Offer | Result |
|---|---|---|
| Arlene Dickinson | Concerned no one is 100% dedicated full-time to the business | Out |
| Wes Hall | Cannot provide the same mentorship role as with his other portfolio companies | Out |
| Manjit Minhas | Relationship dynamics among the four founders too complicated to invest in | Out |
| Brian Scudamore | Concerns over costs and team dynamics | Out |
| Michele Romanow | Too early stage for an investor given team issues | Out |
Sabrina Souto, Steve Souto, Dr. Stephanie Liu, and Dr. Graeme Mulholland, from Edmonton, Alberta, asked for $100,000 for 10% of PommeMD, a hydration beverage made from fresh-pressed apple juice from Souto Farms in the Okanagan combined with essential electrolytes and no artificial sweeteners. The product is in 160 stores, costs $1.75 to make and sells wholesale for $3, retailing at $4.99 per can; sales were $57,000 in year one and $100,000 in year two to date. Dr. Stephanie Liu has a following of over 200,000 as a doctor blogger known as Dr. Mom.
The Dragons raised concerns about unclear roles, since none of the four founders works on the business full time, and about visible tension and communication issues within the team. Arlene Dickinson, Wes Hall, Manjit Minhas, Brian Scudamore, and Michele Romanow all went out, citing team dynamics, lack of full-time commitment, and being too early stage for investment. No deal was made.
Pitch details from CBC’s Dragons’ Den pitch page.
Pomme MD today
- StatusIn businessLast checked September 2026
Pomme MD is still operating and sells through its website.