$1Mfor 10%
Protein Candy
Valued at $10M
The pitch
Carmen Moushikh from Woodbridge, ON, pitched Premier Tire in Season 11, Episode 12, asking the Dragons for $150K for 10% of the company.
- Asked for$150K for 10%
- Valuation$1.5Mimplied by the ask
- OutcomeNo deal
Offers in the Den
| Dragon | Offer | Result |
|---|---|---|
| Michele Romanow | Business too simplistic for her to add value | Out |
| Manjit Minhas | Nothing strategic to bring other than being a client | Out |
| Michael Wekerle | Does not know enough about the tire business | Out |
| Jim Treliving | Previously in the rim business and does not want to return | Out |
| Joe Mimran | No stated strategic fit | Out |
Carmen Moushikh, from Woodbridge, Ontario, sought $150,000 for 10% of Premier Tire, a wheel and tire wholesale distribution and installation business selling to shops across every Canadian province as well as some US business, with retail operations in Ontario. Sales were $2.87 million in 2015, projected to reach $3.12 million in 2016, and Carmen Moushikh said he was seeking strategic help rather than capital to expand the business nationally, including franchising and a mobile installation service.
Michele Romanow went out, saying the business was too simplistic for her to add value. Manjit Minhas went out, saying she had nothing strategic to offer beyond being a customer. Michael Wekerle went out, citing lack of expertise in the tire business. Jim Treliving went out, saying he had been in the rim business before and did not want to return. Joe Mimran also went out, leaving Carmen Moushikh without a deal.
Pitch details from CBC’s Dragons’ Den pitch page.
Premier Tire today
- StatusOut of businessLast checked September 2026
Premier Tire appears to have closed. Its products may no longer be available.