PressFront (now known as ScanChat)

Thomas Crown, from Toronto, Ontario, pitched PressFront, asking for $150,000 for 10 per cent equity. The app bridges print and digital media by letting users scan magazine pages to unlock interactive content such as augmented reality product displays and shopping links; publishers can upload pages themselves at a cost of $1 per page, or pay PressFront starting at $29 a page to produce the augmentation, with analytics provided on scans and engagement. In its one-month beta, using Thomas Crown's own magazine, Beauty and Wellness, as a test bed, the company generated $20,000 in revenue from augmentation services and had over 90 per cent of editorial and advertiser participants request augmented content; Thomas Crown projected reaching $1 million in revenue within a year of full launch.

Joe Mimran declined, citing valuation challenges common to tech pitches and existing competition. Manjit Minhas declined over concerns about margins and profitability. Michele Romanow initially offered $150,000 for 25 per cent, and Jim Treliving countered with $150,000 for 50 per cent, both of which were not taken forward. Michael Wekerle and Michele Romanow then partnered on a joint offer of $150,000 for 22.5 per cent equity, including a 7.5 per cent option pool for hiring, which Thomas Crown accepted.

PressFront (now known as ScanChat) is still operating and sells through its website.