$1Mfor 10%
Protein Candy
Valued at $10M
The pitch
Jamie-Lee Higginson from Shelburne, ON, pitched Prim Pickins in Season 10, Episode 9, asking the Dragons for $150K for 20% of the company.
- Asked for$150K for 20%
- Valuation$750Kimplied by the ask
- OutcomeDealwith Michael Wekerle
- Final deal$150K for 50%valued at $300K
Offers in the Den
| Dragon | Offer | Result |
|---|---|---|
| Michael Wekerle | $150,000 for 50% equity, plus help purchasing a property to use as a storefront | Accepted |
| Joe Mimran | Out - too much competition and business too small | Out |
| Manjit Minhas | Out - unclear how to get money out | Out |
| Michele Romanow | Out - considers it a lifestyle business | Out |
| Jim Treliving | Out - can't outdo Michael's offer | Out |
Jamie-Lee Higginson of Shelburne, Ontario asked for $150,000 for 20 percent of Prim Pickins, a company making hand-crafted wooden signs and home decor. Higginson previously ran a store selling Mennonite furniture and home decor before shifting to wholesale manufacturing about three years earlier, working with local Mennonite craftsmen who assemble the products by hand. The company has done just under $300,000 in cumulative sales over three years, with over $100,000 in the last 12 months, and works with a major giftware distributor reaching hundreds of stores. A popular 10 x 24 inch sign costs about $4 to make and retails for around $50 on Amazon.
Michael Wekerle offered $150,000 for 50 percent equity, along with help purchasing a property in the Mennonite community to serve as a storefront. Joe Mimran, Manjit Minhas, Michele Romanow and Jim Treliving all declined, citing high competition, a business too small for their interest, or the difficulty of scaling and extracting value. Jamie-Lee Higginson accepted Michael Wekerle's offer.
Pitch details from CBC’s Dragons’ Den pitch page.
Prim Pickins today
- StatusIn businessLast checked September 2026
Prim Pickins is still operating and sells through its website.