$1Mfor 10%
Protein Candy
Valued at $10M
The pitch
Taylor Eiswerth from Regina, SK, pitched Primed Warrior in Season 18, Episode 9, asking the Dragons for $50K for 8% of the company.
- Asked for$50K for 8%
- Valuation$625Kimplied by the ask
- OutcomeNo deal
Offers in the Den
| Dragon | Offer | Result |
|---|---|---|
| Vincenzo Guzzo | Numbers did not add up, wary of due diligence | Out |
| Arlene Dickinson | Founder did not know his own numbers well enough | Out |
| Wes Hall | Unable to answer basic financial questions confidently | Out |
| Manjit Minhas | Gross and net margins did not reconcile | Out |
| Michele Romanow | No deal on the table | Out |
Taylor Eiswerth, from Regina, SK, asked for $500,000 for 8% of Primed Warrior Food Supplies, a company that manufactures freeze-dried foods including candies, corn, and strawberries, sold in retailers such as Superstore, Sobeys, Save-On, and recently listed on Amazon. Freeze-dried candies retail for $9.99. The company had over $1 million invested into it and had just crossed $1 million in sales in its first year, netting about 35% profit, but the founder could not clearly explain the breakdown between gross and net margins or the structure of the business's debt, which included shareholder loans of about $380,000 and another $100,000 from an investor.
Vincenzo Guzzo went out first, saying he did not trust the numbers enough to do due diligence. Arlene Dickinson and Wes Hall went out because the founder could not clearly explain his own financials. Manjit Minhas pointed out that the stated gross and net margins could not both be correct and went out. Michele Romanow said there was no deal on the table, and the pitch ended without an investment.
Pitch details from CBC’s Dragons’ Den pitch page.
Primed Warrior today
- StatusOut of businessLast checked September 2026
Primed Warrior appears to have closed. Its products may no longer be available.