$1Mfor 10%
Protein Candy
Valued at $10M
The pitch
David Walcott from St. Lazare, QC, pitched ProDr8 in Season 13, Episode 8, asking the Dragons for $80K for 20% of the company.
- Asked for$80K for 20%
- Valuation$400Kimplied by the ask
- OutcomeDealwith Arlene Dickinson and Lane Merrifield
- Final deal$150K for 35%valued at $429K
Offers in the Den
| Dragon | Offer | Result |
|---|---|---|
| Manjit Minhas | Went out, could not invest in a product she did not like the taste of | Out |
| Vincenzo Guzzo | wanted to join Arlene and Lane's deal if they agreed to increase equity to 50% and share with him | Withdrawn |
| Arlene Dickinson | $150,000 for 35% through her accelerator program | Accepted |
| Lane Merrifield | joined Arlene Dickinson's offer of $150,000 for 35% | Accepted |
| Michael Wekerle | Made no offer | Out |
David Walcott, known as Coach Dave, from Saint-Lazare, Quebec, pitched ProDr8, a coconut water-based sports hydration drink made for his son, a professional hockey player. The caffeine-free, low-fat product comes in three flavours and retails for about $3.50 a bottle, with a 60-calorie serving size and added sea salt. David has invested about $76,000 of his own money, generated around $60,000 to $66,000 in sales over about a year and a half, and supplies teams including the Tampa Bay Lightning and Syracuse Crunch. He asked for $80,000 for 20% of the company, valuing it at $400,000.
Manjit Minhas went out because she did not like the taste of the product. Vincenzo Guzzo wanted to join Arlene Dickinson and Lane Merrifield's deal but asked for the equity to be increased to 50% to include him, which David Walcott declined. Arlene Dickinson offered $150,000 for 35% through her accelerator program, and Lane Merrifield joined that offer. David Walcott accepted the joint offer from Arlene Dickinson and Lane Merrifield.
Pitch details from CBC’s Dragons’ Den pitch page.
ProDr8 today
- StatusOut of businessLast checked September 2026
ProDr8, a coconut water-based sports hydration drink that received a $170,000 deal from Arlene Dickinson in Season 13, signed a deal with major Canadian retailers to reach approximately 2,000 shelves in Canada, including a listing in over 400 Circle K locations. The company projected about $500,000 in sales for the year and $1.6 million the following year.