$1Mfor 10%
Protein Candy
Valued at $10M
The pitch
Mila Banerjee from Kitchener-Waterloo, ON, pitched Pronti AI in Season 18, Episode 13, asking the Dragons for $200K for 2.5% of the company.
- Asked for$200K for 2.5%
- Valuation$8Mimplied by the ask
- OutcomeDealwith Michele Romanow
- Final deal$200K for 2.5%valued at $8Mplus a royalty: Additional 0.5% equity if Michele Romanow's target of bringing 100 retailers is met
Offers in the Den
| Dragon | Offer | Result |
|---|---|---|
| Arlene Dickinson | This is not her space, though she suggested partnering with Michele Romanow if Michele made an offer | Out |
| Wes Hall | Not buying the valuation given the business is pre-revenue | Out |
| Vincenzo Guzzo | Has always had a problem with tech valuations and cannot get there | Out |
| Manjit Minhas | Concerned there is only one clear revenue stream and much still to build, risk does not equal reward | Out |
| Michele Romanow | $200,000 for 2.5%, plus asked for an additional 0.5% if she helps bring 100 retailers | Accepted |
Mila Banerjee, from Kitchener-Waterloo, ON, asked for $200,000 for 2.5% of Pronti AI, an app that uses machine learning and generative artificial intelligence to suggest outfits from a user's own wardrobe and recommend complementary items from retailers for purchase. Users upload photos of their clothing and accessories, and the app builds outfit suggestions based on weather and occasion; it has had over one million downloads in one year without any ad spend, driven by six viral events built on user-generated content from student creators. The app currently has about 30,000 monthly active users, 100 retailers on the platform paying an average 6% commission, and is close to becoming revenue-generating; the business is valued at $8 million based on a prior pre-seed round backed by US investors, and Mila Banerjee is planning to raise $3 million in a seed round.
Wes Hall and Vincenzo Guzzo both went out over concerns about the valuation given the business is pre-revenue. Manjit Minhas went out citing too much left to build and only one clear revenue stream. Arlene Dickinson said the space was not for her but offered to partner with Michele Romanow if asked. Michele Romanow offered the full $200,000 for 2.5%, plus an additional 0.5% if she helps the company secure 100 more retailers, which Mila Banerjee accepted.
Pitch details from CBC’s Dragons’ Den pitch page.
Pronti AI today
- StatusIn businessLast checked September 2026
Pronti AI is still operating and sells through its website.