$1Mfor 10%
Protein Candy
Valued at $10M
The pitch
Lauren Siegal from Toronto, ON, pitched Props Athletics in Season 12, Episode 17, asking the Dragons for $150K for 10% of the company.
- Asked for$150K for 10%
- Valuation$1.5Mimplied by the ask
- OutcomeDealwith Arlene Dickinson
- Final deal$150K for 15%valued at $1M
Offers in the Den
| Dragon | Offer | Result |
|---|---|---|
| Michael Wekerle | Out - felt product had no barrier to competition | Out |
| Manjit Minhas and Michele Romanow | $150,000 for 25%, later reduced to $150,000 for 20% | Declined |
| Joe Mimran | Out - no specific reason given, wished her well | Out |
| Jim Treliving | Out - no specific reason given, wished her well | Out |
| Arlene Dickinson | $150,000 for 20%, plus $150,000 in marketing support, later reduced to 15% | Accepted |
Lauren Siegal, from Toronto, asked for $150,000 for 10% of Props Athletics, a company making seamless compression-fit workout gloves and a matching foot band, made with Coolmax yarn and silicone palms for grip and sweat absorption. Products cost $6 to $9 to produce and retail for $44 to $60, and the company had sold over 20,000 pairs since starting, with $340,000 in revenue in the last calendar year, $240,000 gross profit, and $190,000 in net profit after expenses.
Michael Wekerle went out, saying the product had no proprietary barrier to competitors copying it. Manjit Minhas and Michele Romanow jointly offered $150,000 for 25%, later lowering to 20%. Joe Mimran and Jim Treliving both went out. Arlene Dickinson offered $150,000 for 20% plus an additional $150,000 in free marketing support, and after negotiation lowered her equity ask to 15%, which Lauren Siegal accepted.
Pitch details from CBC’s Dragons’ Den pitch page.
Props Athletics today
- StatusIn businessLast checked September 2026
Props Athletics is still operating and sells through its website.