$1Mfor 10%
Protein Candy
Valued at $10M
The pitch
Sebastien Lassonde from Montreal, QC, pitched Rakabot Inc. in Season 12, Episode 14, asking the Dragons for $100K for 30% of the company.
- Asked for$100K for 30%
- Valuation$333Kimplied by the ask
- OutcomeNo deal
Offers in the Den
| Dragon | Offer | Result |
|---|---|---|
| Manjit Minhas | No offer, felt boot racks already exist as a product category | Out |
| Arlene Dickinson | No offer, no experience in the boot rack business | Out |
| Jim Treliving | No offer, felt stainless steel construction was too costly versus plastic | Out |
| Joe Mimran | No offer, felt cost needed to come down and quantities needed to be much larger to be investable | Out |
| Michael Wekerle | No offer, did not see a viable business in the product | Out |
Sebastien Lassonde, an electrical engineer from Montreal, pitched Rakabot, a patent-pending multi-season boot shelf designed to let boot soles dry using a gutter-style drainage principle for water, residue and salt, asking $100,000 for 30% equity. The consumer model has a 33.3% margin, with a production cost of $20, a $30 wholesale price and a $60 retail price, and pricing for the full range runs from $299 to $849 depending on the number of shelves; the company had sold $7,000 worth of units to date.
Manjit Minhas went out, noting boot racks already exist as a product category. Arlene Dickinson went out, citing no experience in the boot rack business. Jim Treliving went out over the cost of using stainless steel instead of plastic. Joe Mimran went out, saying the cost needed to come down and volumes would need to be much higher to be investable. Michael Wekerle went out, saying he did not see a business in the product, and Sebastien Lassonde left without a deal.
Pitch details from CBC’s Dragons’ Den pitch page.
Rakabot Inc. today
- StatusIn businessLast checked September 2026
Rakabot Inc. is still operating and sells through its website.