$1Mfor 10%
Protein Candy
Valued at $10M

Alyssa Furtado from Kingston, ON, pitched RateHub in Season 11, Episode 1, asking the Dragons for $1M for 10% of the company.
| Dragon | Offer | Result |
|---|---|---|
| Joe Mimran | $1.5 million for 15% equity, later willing to reduce equity | Withdrawn |
| Jim Treliving | $1 million for 10% equity, later matched Manjit's terms jointly with Joe at $1 million for 7% | Accepted |
| Manjit Minhas | $1 million for 7% equity | Declined |
| Michael Wekerle | Passed because he could not beat Joe's offer, out | Out |
| Michele Romanow | No offer made | Out |
Alyssa Furtado of Kingston, ON asked for $1 million for 10% equity in RateHub, a website that lets Canadians compare financial products such as mortgages, credit cards and savings rates, attracting over three million Canadian users a year. The company earns marketing fees from providers, about $100 per credit card application and $200 per mortgage application, plus banner advertising revenue. Founded about six and a half years ago with $400,000 of the founders' own capital and no outside investment, RateHub grew from $4 million in revenue in 2015 to a projected $8 million in 2016, with a 20% margin producing about $1.6 million in profit; the new capital was earmarked for expansion into online insurance comparison.
Michael Wekerle offered $1.5 million for 15% but went out once he could not beat a lower offer. Joe Mimran offered the full $1 million for 10%, and Jim Treliving offered $1 million for 7%; Joe and Jim then combined forces, with Joe ultimately matching at 7% each (a joint 14%) while Manjit Minhas separately offered $1 million for 7%. Alyssa Furtado accepted the joint offer from Joe Mimran and Jim Treliving.
Pitch details from CBC’s Dragons’ Den pitch page.
RateHub is still operating and sells through its website.