$1Mfor 10%
Protein Candy
Valued at $10M
The pitch
Guillermo Salazar, Dan Piling & Sean Rielly from Calgary, AB, pitched Raven Hockey Inc. in Season 11, Episode 3, asking the Dragons for $450K for 20% of the company.
- Asked for$450K for 20%
- Valuation$2.25Mimplied by the ask
- OutcomeNo deal
Offers in the Den
| Dragon | Offer | Result |
|---|---|---|
| Michele Romanow | Not enough competitive advantage, too much risk | Out |
| Joe Mimran | Valuation too high and ask too big | Out |
| Jim Treliving | Asked them to come back next year, said they need a loan not a partner | Out |
| Manjit Minhas | $450,000 for 33% equity | Declined |
| Michael Wekerle | $500,000 for a 10% royalty until repaid, then reverting to 10% equity | Declined |
Guillermo Salazar, Sean Rielly and Dan Piling, hockey dads from Calgary, Alberta, asked for $450,000 for 20% of Raven Hockey Inc, a company making junior hockey sticks designed with a colour coded sizing system for kids aged six to thirteen. The sticks retail from $115 to $160 and are sold through Source for Sports, Sports Excellence and other independent retailers. The company started with $8,000 and has no debt; in year one it sold 3,500 sticks for over $200,000, in year two 7,500 sticks for $500,000, and it is projecting 30,000 sticks for $2.25 million next year with 7,000 already presold and 200 stores waiting to come online.
Michele Romanow went out citing limited competitive advantage and risk, Joe Mimran went out over a high valuation and large ask, and Jim Treliving went out saying the founders needed a loan rather than a partner. Manjit Minhas offered $450,000 for 33% equity and Michael Wekerle offered $500,000 for a 10% royalty until repayment then reverting to 10% equity; the founders declined both offers, saying the offers undervalued the company based on booked future sales, and left without a deal.
Pitch details from CBC’s Dragons’ Den pitch page.
Raven Hockey Inc. today
- StatusOut of businessLast checked September 2026
Raven Hockey Inc. appears to have closed. Its products may no longer be available.