$1Mfor 10%
Protein Candy
Valued at $10M
The pitch
Rose Silva, Ana Collins, Lucy Rocha from Toronto, ON, pitched Real Layers in Season 13, Episode 18, asking the Dragons for $45K for 10% of the company.
- Asked for$45K for 10%
- Valuation$450Kimplied by the ask
- OutcomeDealwith Manjit Minhas
- Final deal$50K for 20%valued at $250K
Offers in the Den
| Dragon | Offer | Result |
|---|---|---|
| Lane Merrifield | Out - not sure product direction fits given nut-free claims and packaging concerns | Out |
| Arlene Dickinson | Out - too niche to drive enough revenue as an investment | Out |
| Michele Romanow | Out - growth from $23,000 to $155,000 doesn't justify the valuation | Out |
| Jim Treliving | Out - despite liking the product | Out |
| Vincenzo Guzzo | $50,000 for 40% with 50% voting rights | Declined |
| Manjit Minhas | $50,000 for 20% | Accepted |
Lucy, Rose, and Anna, three sisters based in Toronto, asked for $45,000 for 10% of Real Layers, a shelf-stable, ready-to-spread buttercream frosting made with real butter and no artificial ingredients, sold in vanilla, chocolate, and maple flavours. The product is nut free, gluten free, and kosher, retails for $9.99, and has a six-month shelf life. The company had $42,000 in total sales since launching in 2016, with $23,000 in the most recent year, was in 26 Longo's stores growing to 38 with plans to reach 322 by September, and the founders valued the company at $450,000 based on a 2019 sales projection of $155,000.
Lane Merrifield went out citing packaging concerns despite liking the product, Arlene Dickinson felt it was too niche to drive enough revenue, Michele Romanow felt the growth numbers did not justify the valuation, and Jim Treliving went out despite liking the product. Vincenzo Guzzo offered $50,000 for 40% with 50% voting rights, which was declined, and Manjit Minhas offered $50,000 for 20%, which the sisters accepted.
Pitch details from CBC’s Dragons’ Den pitch page.
Real Layers today
- StatusIn businessLast checked September 2026
Real Layers is still operating and sells through its website.