$1Mfor 10%
Protein Candy
Valued at $10M
Resourceful Redneck
Mike Holland & Steen Gunderson
Riverview, NB and McKees Mills, NB
ClosedSeason 10, Episode 7
The pitch
Mike Holland & Steen Gunderson from Riverview, NB and McKees Mills, NB, pitched Resourceful Redneck in Season 10, Episode 7, asking the Dragons for $50K for 10% of the company.
- Asked for$50K for 10%
- Valuation$500Kimplied by the ask
- OutcomeDealwith Joe Mimran
- Final deal$50K for 20%valued at $250K
Offers in the Den
| Dragon | Offer | Result |
|---|---|---|
| Jim Treliving | No offer made, said they need retail orders first | Out |
| Manjit Minhas | No offer made, said they need retail presence and sales first | Out |
| Michael Wekerle | No offer made, said the business isn't scalable yet | Out |
| Michele Romanow | No offer made, said she doesn't know the outdoor space but gave advice on distribution strategy | Out |
| Joe Mimran | $50,000 for 20% equity | Accepted |
Mike Holland of Riverview, New Brunswick, and Steen Gunderson of McKees Mills, New Brunswick, co-owners of Resourceful Redneck, asked for $50,000 for a 10% equity stake. The company sells 18 outdoor and hunting-related products, including gun accessories and portable axes, such as a hardwood-cutting axe that can go through three inches of wood compared to competitors' inch-and-a-half capability. The company is 22 days old since launch, though the founders spent two years developing it, and has sold $6,000 worth of product so far; they intend to sell both through major retailers and through an online, social-media-driven community built around the Resourceful Redneck brand.
Jim Treliving, Manjit Minhas and Michael Wekerle all declined to invest, saying the founders needed retail orders and proven sales before seeking investment. Michele Romanow gave the founders a detailed distribution and marketing roadmap but also declined to invest, saying she did not know the outdoor space well enough. Joe Mimran offered $50,000 for 20% equity, which Mike Holland and Steen Gunderson accepted.
Pitch details from CBC’s Dragons’ Den pitch page.
Resourceful Redneck today
- StatusOut of businessLast checked September 2026
Mike Holland and Steen Gunderson's hunting-accessory company had accepted Joe Mimran's $50,000 offer for 20 per cent earlier in season 10. With Joe Mimran's investment, the company achieved a fivefold increase in production capacity at their New Brunswick manufacturing facility, and sales grew from about $6,000 at the time of taping to an expected six-figure amount within the following year.
After securing $50,000 for 20% from Joe Mimran, Mike Holland and Steen Gunderson grew sales from about $6,000 at the time of the pitch to an expected six-figure total within the following year, operating from a manufacturing facility in New Brunswick.