$1Mfor 10%
Protein Candy
Valued at $10M
The pitch
Liana Louzon from London, ON, pitched Rocking Vibe in Season 13, Episode 2, asking the Dragons for $65K for 10% of the company.
- Asked for$65K for 10%
- Valuation$650Kimplied by the ask
- OutcomeDealwith Michele Romanow
- Final deal$130K for 15%valued at $867Kplus a royalty: $65,000 as equity for 15%, plus $65,000 as a loan repaid via royalty
Offers in the Den
| Dragon | Offer | Result |
|---|---|---|
| Arlene Dickinson | No offer, disagreed with Shopping Channel strategy versus e-commerce focus | Out |
| Manjit Minhas | $65,000 for 15%, no royalty | Declined |
| Vincenzo Guzzo | $100,000 for 30% with a 1% royalty | Declined |
| Jim Treliving | No offer, wished her luck | Out |
| Michele Romanow | $65,000 for 15% equity plus $65,000 loan against royalty | Accepted |
Liana Louzon of London, Ontario pitched Rocking Vibe, a contemporary crystal jewellery accessory brand, asking for $65,000 for 10% equity. The company had about 40 pieces online, ended the fiscal year with $180,000 in sales at 70% margins, projected $400,000 in sales this year rising to $600,000, and had signed a contract for three shows on the Shopping Channel.
Arlene Dickinson went out, disagreeing with Liana Louzon's plan to pursue the Shopping Channel rather than focusing on e-commerce. Manjit Minhas offered $65,000 for 15% with no royalty, and Vincenzo Guzzo offered $100,000 for 30% with a 1% royalty; both were declined. Jim Treliving went out without an offer. Michele Romanow revised her offer to $65,000 for 15% equity plus an additional $65,000 as a loan repaid through a royalty, and Liana Louzon accepted.
Pitch details from CBC’s Dragons’ Den pitch page.
Rocking Vibe today
- StatusIn businessLast checked September 2026
Rocking Vibe is still operating and sells through its website.