$1Mfor 10%
Protein Candy
Valued at $10M
The pitch
Helen Smith and Rozin Abbas from Corunna, ON, pitched Roo & You in Season 16, Episode 8, asking the Dragons for $700K for 10% of the company.
- Asked for$700K for 10%
- Valuation$7Mimplied by the ask
- OutcomeDealwith Manjit Minhas
- Final deal$700K for 20%valued at $3.5M
Offers in the Den
| Dragon | Offer | Result |
|---|---|---|
| Wes Hall | $700,000 for 20% | Declined |
| Manjit Minhas | $700,000 for 20% | Accepted |
| Vincenzo Guzzo | $700,000 for 25% plus foam sourcing help | Declined |
| Michele Romanow | $700,000 for 10% plus manufacturing help in China | Declined |
| Arlene Dickinson | $700,000 for 10% plus a $300,000 bridge loan | Declined |
Helen Smith and Rozin Smith, from Corunna, Ontario, asked for $700,000 for 10% of their company Roo & You, maker of the Joey, a modular play couch made of high-density foam covered in washable microsuede. The product sells for $299.99 and is sold direct to consumer through pre-orders, with the most recent pre-order selling out in seven hours for $500,000 in revenue and total pre-order revenue reaching $3 million. The founders reported a 40% customer return rate, no paid marketing spend beyond some Facebook advertising, and donate a play couch to a family in need with every pre-order; their biggest challenge is limited manufacturing capacity and long lead times.
Wes Hall and Manjit Minhas both offered $700,000 for 20%, Vincenzo Guzzo offered $700,000 for 25% with foam sourcing connections, Michele Romanow offered $700,000 for 10% with manufacturing help in China, and Arlene Dickinson offered $700,000 for 10% plus a $300,000 bridge loan. The founders accepted Manjit Minhas's offer of $700,000 for 20%.
Pitch details from CBC’s Dragons’ Den pitch page.
Roo & You today
- StatusIn businessLast checked September 2026
Roo & You is still operating and sells through its website.