$1Mfor 10%
Protein Candy
Valued at $10M
The pitch
Kim McQueen, James McQueen & Paul Underhill from Victoria, BC, pitched Rumble in Season 8, Episode 9, asking the Dragons for $200K for 20% of the company.
- Asked for$200K for 20%
- Valuation$1Mimplied by the ask
- OutcomeNot confirmed
Pitch details from CBC’s Dragons’ Den pitch page.
Rumble today
- StatusOut of businessLast checked September 2026
Rumble, co-founded by Kim McQueen, Paul Underhill and James McQueen, originally pitched a healthy shake in season 8 and had offers from all dragons but ultimately declined Arlene Dickinson's investment after the show. Since their 2013 launch the company has secured national distribution and generated over $7 million in revenue, and by the time of this season 12 follow-up they were introducing a third product, a coffee bean flavoured shake. Facing the costly challenge of growing the brand, James McQueen met with Arlene Dickinson at her Calgary accelerator, District Ventures, and the two agreed to move forward with a partnership.