$1Mfor 10%
Protein Candy
Valued at $10M
The pitch
Samantha McConnell and Melanie Eng from Vancouver, BC, pitched Ryercat in Season 19, Episode 1, asking the Dragons for $150K for 15% of the company.
- Asked for$150K for 15%
- Valuation$1Mimplied by the ask
- OutcomeDealwith Michele Romanow
- Final deal$150K for 15%valued at $1M
Offers in the Den
| Dragon | Offer | Result |
|---|---|---|
| Wes Hall | No offer, did not see the appeal of the business | Out |
| Brian Scudamore | No offer, liked the concept but declined to invest | Out |
| Manjit Minhas | $150,000 for 20% | Declined |
| Arlene Dickinson | $150,000 for 17% | Declined |
| Michele Romanow | $150,000 for 15% equity, no royalty | Accepted |
Melanie and Samantha, founders from Vancouver, British Columbia, pitched RyerCat, a specialized cat toothbrush company, seeking $150,000 for 15% equity. The patented, micro-headed, dual-sided toothbrush is designed based on feline anatomy to avoid a sensitive nerve behind cats' front teeth, made from biodegradable cornstarch, comes in nine colours, and retails online for $28; the company is also developing a cat toothpaste. In the last 12 months the company did $1.1 million in sales with lifetime sales of $1.7 million, margins after advertising of 52%, and about $250,000 in net profit, with the founders projecting $3.5 to $4 million in sales for the next year.
Wes Hall and Brian Scudamore both declined to invest, saying they did not personally see the appeal despite liking the founders and the numbers. Manjit Minhas offered $150,000 for 20%, and Arlene Dickinson offered $150,000 for 15% equity plus a 5% royalty until her investment was returned; both offers were declined. Michele Romanow offered $150,000 for 15% equity with no royalty, which the founders accepted.
Pitch details from CBC’s Dragons’ Den pitch page.
Ryercat today
- StatusIn businessLast checked September 2026
Ryercat is still operating and sells through its website.