$1Mfor 10%
Protein Candy
Valued at $10M
The pitch
Rachel Lambo and Sade Lambo from Toronto, ON, pitched Sade Baron in Season 18, Episode 7, asking the Dragons for $250K for 10% of the company.
- Asked for$250K for 10%
- Valuation$2.5Mimplied by the ask
- OutcomeNo deal
Offers in the Den
| Dragon | Offer | Result |
|---|---|---|
| Michele Romanow | Too early given crowded competitive landscape | Out |
| Vincenzo Guzzo | The math doesn't make sense for an investment | Out |
| Arlene Dickinson | Too early stage for this kind of investor | Out |
| Manjit Minhas | Valuation too high relative to net income | Out |
| Wes Hall | Needs much more capital than being raised, valuation too low for what's needed | Out |
Rachel and Sade, a mother-daughter team, asked for $150,000 for 10% of Sade Baron, a plant-powered body care line of 12 moisturizers and cleansers made with ingredients including oat oil, calendula and broccoli oil, targeting eczema and psoriasis and priced from $17 to $88. The products are sold online and in about 100 retail stores across the US and Canada; 2022 sales were $178,000 with a gross of $138,000 and net income of $63,000, an average basket size of $99, and a customer acquisition cost of about $14; the founders said they would realistically need about $2 million to scale marketing.
Michele Romanow, Vincenzo Guzzo, Arlene Dickinson and Manjit Minhas went out citing the crowded market, high valuation relative to net income, and early stage of growth. Wes Hall also declined, noting the funding ask was far below the $2 million he felt was actually needed, though he offered to connect them with potential investors; there was no deal.
Pitch details from CBC’s Dragons’ Den pitch page.
Sade Baron today
- StatusStatus unknownLast checked September 2026
We haven’t confirmed whether Sade Baron is still operating.