$1Mfor 10%
Protein Candy
Valued at $10M
The pitch
Hector Nebrijo & George Francom from Surrey, BC, pitched Safety Shine Technologies in Season 10, Episode 7, asking the Dragons for $135K for 45% of the company.
- Asked for$135K for 45%
- Valuation$300Kimplied by the ask
- OutcomeNo deal
Offers in the Den
| Dragon | Offer | Result |
|---|---|---|
| Michael Wekerle | No offer made, doesn't see the need given the price | Out |
| Manjit Minhas | No offer made, not bright enough an opportunity | Out |
| Joe Mimran | No offer made, not passionate about the product | Out |
| Michele Romanow | No offer made, worried it can't be sold to police forces | Out |
| Jim Treliving | No offer made, product priced too high for police budgets | Out |
Hector Nebrijo of Safety Shine Technologies in Surrey, BC, joined by George Francom who handles quality control, asked for $135,000 for 45% of the company. The business makes reusable battery powered LED electronic flares, visible up to 1,000 metres away, as a safer alternative to traditional burning road flares that emit carcinogenic fumes and burn at over 1,800 degrees Fahrenheit. The flares sell to retailers for $28 and to police departments in kits priced from $120 to $160, compared to $10 to $25 for a single traditional flare; the company has sold about 1,000 units in the past year for roughly $40,000 without marketing, including sales to the Calgary police department and about 200 kits to the RCMP. Hector Nebrijo said he has run out of money and is currently working three jobs, including as a school janitor, to support his family while sales orders go unfilled due to lack of inventory.
Pitch details from CBC’s Dragons’ Den pitch page.
Safety Shine Technologies today
- StatusIn businessLast checked September 2026
Safety Shine Technologies is still operating and sells through its website.