Saldebus Jean Hanger

Steven Sal DeBus
Vancouver, BC

The pitch

Steven Sal DeBus from Vancouver, BC, pitched Saldebus Jean Hanger in Season 12, Episode 9, asking the Dragons for $75K for 25% of the company.

Asked for$75K for 25%
Valuation$300Kimplied by the ask
OutcomeDealwith Jim Treliving
Final deal$75Kplus a royalty: Royalty deal, terms not fully specified, with a $50,000 signing bonus offered by Michael Wekerle but not selected

Offers in the Den

Dragon	Offer	Result
Joe Mimran	Out - not excited by a single product	Out
Jim Treliving	$75,000 as a royalty deal, with a contact at Levi's	Accepted
Michael Wekerle	$75,000 plus a $50,000 personal signing bonus	Declined
Arlene Dickinson	$75,000 for a revolving line with half of royalty above $500,000 in sales	Declined
Manjit Minhas	Out - deferred, no independent offer made	Out

Steven Sal DeBus, from Vancouver, British Columbia, returned to the Den seeking $75,000 for 25% of his jean hanger business. The hanger is made from solid beech wood, designed with grooves and a hook to hold jeans flat without wrinkling and eliminate the need for a dryer; a set of three sells for $25. He ran a Kickstarter campaign that raised $125,000 in 35 days, and planned to use the investment to produce a cheaper plastic version, with molding costs of about $12,000 US, to expand sales beyond the wood version.

Joe Mimran went out, saying a single product like this did not excite him, and Manjit Minhas did not make an independent offer. Michael Wekerle offered the full $75,000 plus a $50,000 personal signing bonus as a royalty deal, while Arlene Dickinson offered $75,000 as a revolving line with half of any royalty earned above $500,000 in sales. Jim Treliving offered $75,000 as a royalty deal with a connection at Levi's, and Steven Sal DeBus chose to accept Jim Treliving's offer.

Pitch details from CBC’s Dragons’ Den pitch page.