$1Mfor 10%
Protein Candy
Valued at $10M
The pitch
Sage & Wayne Fromm from Toronto, ON, pitched Selfie Stick It in Season 12, Episode 12, asking the Dragons for $600K for 30% of the company.
- Asked for$600K for 30%
- Valuation$2Mimplied by the ask
- OutcomeDealwith Manjit Minhas, Michael Wekerle, Jim Treliving and Joe Mimran
- Final deal$600Kplus a royalty: 30% equity in Canada and 20% equity in the United States
Offers in the Den
| Dragon | Offer | Result |
|---|---|---|
| Joe Mimran | Joined joint offer of $600,000 for 25% in Canada and 25% in the US, later countered to 30% Canada/20% US | Accepted |
| Michele Romanow | Joined the joint offer discussion | Accepted |
| Michael Wekerle | Joined the joint offer discussion | Accepted |
| Manjit Minhas | Proposed $600,000 for 25% in Canada and 25% in the US on behalf of the group | Accepted |
| Jim Treliving | Joined the joint offer discussion | Accepted |
| Arlene Dickinson | No offer, concerned about competitive products entering the market quickly | Out |
Sage Fromm and Wayne Fromm, from Toronto, Ontario, previously pitched the Quik Pod in season seven and returned asking for $600,000 for 30% equity in Canada and 12% equity in the United States for their new product, Selfie Stick It, a reusable gel-based mount that lets a smartphone stick to any clean, dry surface without leaving residue. The product will retail for $9.99, costs just over a dollar to make plus about $1.70 for first class shipping from China, and the founders had secured a commitment from a major infomercial company for both the Canadian and US markets. In the US, the deal structure was based on royalties, with projected first-year US royalty revenue expected to return the full $600,000 investment.
Arlene Dickinson declined to invest, citing concerns that competitive products could enter the market quickly, as had happened with Quik Pod. The remaining four dragons, Manjit Minhas, Michael Wekerle, Jim Treliving and Joe Mimran, made a joint offer of $600,000 for 25% equity in Canada and 25% in the United States; after negotiation the terms were adjusted to 30% in Canada and 20% in the United States, which Sage Fromm and Wayne Fromm accepted.
Pitch details from CBC’s Dragons’ Den pitch page.
Selfie Stick It today
- StatusOut of businessLast checked September 2026
Selfie Stick It appears to have closed. Its products may no longer be available.