$1Mfor 10%
Protein Candy
Valued at $10M
The pitch
Sarah Laroche from Montreal, QC, pitched Selv Rituel in Season 19, Episode 12, asking the Dragons for $400K for 20% of the company.
- Asked for$400K for 20%
- Valuation$2Mimplied by the ask
- OutcomeNot confirmed
Pitch details from CBC’s Dragons’ Den pitch page.
Selv Rituel today
- StatusIn businessLast checked September 2026
Selv Rituel is still operating and sells through its website.