Shade Sails Canada

Graham Harper, Brydon Roe, and Anne Murphy
Revelstoke, BC

The pitch

Graham Harper, Brydon Roe, and Anne Murphy from Revelstoke, BC, pitched Shade Sails Canada in Season 14, Episode 4, asking the Dragons for $200K for 10% of the company.

Asked for$200K for 10%
Valuation$2Mimplied by the ask
OutcomeDealwith Vincenzo Guzzo
Final deal$200K for 17.5%valued at $1.14M

Offers in the Den

Dragon	Offer	Result
Arlene Dickinson	Likes product but not as investment, out	Out
Michele Romanow	Doesn't see it as scalable investment, out	Out
Lane Merrifield	Growth rate too slow for an investor, out	Out
Jim Treliving	Would be a customer but not a partner, out	Out
Vincenzo Guzzo	$200,000 for 20%, negotiated down to 17.5%	Accepted

Brydon, Anne, and Graham, of Revelstoke, BC, sought $200,000 for 10% of Shade Sails Canada, a family-run business making custom shade sail structures for commercial and residential customers, including installations at Banff Gondola, Blue Mountain Resort, and Boston Pizza locations, and repurposing excess fabric into grow bags and lifestyle bags. Residential kits average around $600, commercial projects run $20,000 to $50,000, and sails offer up to 90% UV protection; sales were about $1.2 million last year with a target of $1.8 million this year, growing around 30% annually, with gross margins around 65% and net margins around 18%.

Arlene Dickinson, Michele Romanow, Lane Merrifield, and Jim Treliving all went out, citing concerns about scalability, growth rate, and lack of recurring revenue. Vincenzo Guzzo offered $200,000 for 20%, and after negotiation the founders accepted $200,000 for 17.5%, with Vincenzo Guzzo also joining the board.

Pitch details from CBC’s Dragons’ Den pitch page.