$1Mfor 10%
Protein Candy
Valued at $10M

Marian Shaghoury from Montreal, QC, pitched Shoetsy in Season 11, Episode 12, asking the Dragons for $40K for 15% of the company.
| Dragon | Offer | Result |
|---|---|---|
| Joe Mimran | Believes the product ruins the look of a shoe | Out |
| Manjit Minhas | Does not know the protective ladies shoe market | Out |
| Michael Wekerle | Believes nobody wants the product | Out |
| Jim Treliving | No stated reason given | Out |
| Michele Romanow | Agrees the product is a terrible idea and does nothing for the shoes | Out |
Marian Shaghoury, from Montreal, Quebec, sought $40,000 for 15% of Shoetsy, a clear shoe protector for women's sandals, stilettos and platform heels sold in three patented shapes covering about 90% of the shoe before wear. The sample kit sold for $4.99 and the full three-piece kit sold for $14.99, with the product sold online since April of the prior year after a redesign, generating about $10,000 in revenue over six months. Marian Shaghoury had approached retailers including Brown's and The Bay, who expressed interest in testing the product, and had put in $14,000 to $15,000 of her own money along with government grant funding.
Joe Mimran said the product was visible on the shoe and ruined its look, and went out. Manjit Minhas said she did not know the protective ladies shoe market well enough and went out. Michael Wekerle said he did not believe anyone wanted the product and went out. Jim Treliving also declined to invest. Michele Romanow agreed with Joe Mimran that the product did nothing for the shoes and went out last, leaving Marian Shaghoury without a deal.
Pitch details from CBC’s Dragons’ Den pitch page.
Shoetsy is still operating and sells through its website.