$1Mfor 10%
Protein Candy
Valued at $10M

Victoria Lyons from London, ON, pitched Slipp in Season 18, Episode 6, asking the Dragons for $100K for 25% of the company.
| Dragon | Offer | Result |
|---|---|---|
| Michele Romanow | Out - unit economics don't work with an $8-12 CAC against a $13 basket size | Out |
| Vincenzo Guzzo | Out - sales too low relative to the ask | Out |
| Manjit Minhas | Out - single-SKU product with only branding as differentiator, easily copied | Out |
| Wes Hall | Out - not a category of interest | Out |
| Arlene Dickinson | Out - not right for her right now | Out |
Victoria Lyons, from London, Ontario, asked for $100,000 for 25% of Slipp, a condom brand focused on female vaginal health, made without dyes, flavours, spermicide or glycerin, and sold through modern, non-stigmatizing packaging. The company launched last summer, has generated $20,000 in revenue so far with a projected $80,000 this year, sells through its website and 11 independent retailers, with a box retailing for $13, a cost per purchase of $8 to $12, a product cost of $1.50, and a 7% repeat purchase rate.
Michele Romanow went out saying the unit economics did not work given the basket size and acquisition cost. Vincenzo Guzzo said the sales numbers did not support the ask. Manjit Minhas said the single-SKU product could easily be copied since branding was the only differentiator. Wes Hall said the category did not interest him, and Arlene Dickinson said it was not right for her right now. No deal was made.
Pitch details from CBC’s Dragons’ Den pitch page.
Slipp is still operating and sells through its website.