$1Mfor 10%
Protein Candy
Valued at $10M
The pitch
Marty Vanderhoek from Langley, BC, pitched Smart Lite in Season 12, Episode 18, asking the Dragons for $400K for 33% of the company.
- Asked for$400K for 33%
- Valuation$1.21Mimplied by the ask
- OutcomeDealwith Jim Treliving
- Final deal$400K for 33%valued at $1.21M
Offers in the Den
| Dragon | Offer | Result |
|---|---|---|
| Manjit Minhas | Would be a customer but not an investor, went out | Out |
| Joe Mimran | Praised the business but went out for now | Out |
| Michele Romanow | $400,000 loan repaid from orders plus 10% equity and 10% interest | Declined |
| Jim Treliving | $400,000 for 33% | Accepted |
| Michael Wekerle | Deferred to Jim Treliving's offer, went out | Out |
| Arlene Dickinson | Impressed but did not make a firm offer | Out |
Marty Vanderhoek, from Langley, British Columbia, pitched Smart Lite Technologies, a mirror-to-mirror blind spot elimination device for commercial trucks that also functions as a backup light, high mount turn signal and emergency strobe light, asking for $400,000 for 33% of his company. Marty Vanderhoek, a former trucker of 30 years, had invested about $400,000 to date including outfitting 500 prototype trucks, had no sales revenue yet but held purchase orders for 4,000 sets, with a manufacturing cost of $50 per set, wholesale price of $150, and retail price between $250 and $300.
Manjit Minhas and Joe Mimran went out, saying they liked the product but it was not an investment for them at this stage. Michele Romanow offered a $400,000 loan to be repaid from order proceeds plus a 10% equity stake and 10% interest, Michael Wekerle deferred to Jim Treliving's competing offer and went out, and Arlene Dickinson expressed strong support without making a firm offer. Jim Treliving offered the full $400,000 for 33%, which Marty Vanderhoek accepted.
Pitch details from CBC’s Dragons’ Den pitch page.
Smart Lite today
- StatusOut of businessLast checked September 2026
Smart Lite appears to have closed. Its products may no longer be available.