$1Mfor 10%
Protein Candy
Valued at $10M

Sacha Elez & Adam Dombowsky from Brownlee, SK, pitched Smooth 42 Craft Distillery in Season 15, Episode 1, asking the Dragons for $150K for 10% of the company.
| Dragon | Offer | Result |
|---|---|---|
| Manjit Minhas | Concerned only about the liquor side, not sanitizer; no offer | Out |
| Michele Romanow | $150,000 for 15% | Withdrawn |
| Arlene Dickinson | $150,000 for 12.5% | Withdrawn |
| Jim Treliving | $150,000 for 10% | Declined |
| Lane Merrifield | $150,000 for 10% | Declined |
| Arlene Dickinson and Michele Romanow | $150,000 for 15% (7.5% each) | Accepted |
Sacha Elez and Adam Dombowsky, of Smooth 42 Craft Distillery in Brownlee, Saskatchewan, asked for $150,000 for 10%. The company started as a craft vodka distillery, launching in March 2018 with sales of $195,000 in 2018 and $350,000 in 2019, and had projected $700,000 for 2020 before COVID-19 hit. They also launched CR8 Eco Vodka, a blend-your-own vodka product sold without water to reduce shipping weight and costs, which became their top-selling liquor product within eight months of launch. When COVID-19 struck, they pivoted to manufacture hand sanitizer, giving away $75,000 worth for free before starting to sell it wholesale at $6.29 with a manufacturing cost of $2.52; they also launched a kids' spray sanitizer brand called Little Hands. In 2020 they did $1.7 million in hand sanitizer sales and $300,000 in liquor sales, totaling $2 million year to date with a $3 million projection, and said they were not seeking cash but mentorship.
Manjit Minhas went out, saying she could not invest without predictability in the sanitizer business. Michele Romanow offered $150,000 for 15%, and Arlene Dickinson offered $150,000 for 12.5%; Jim Treliving and Lane Merrifield each offered $150,000 for 10%. Sacha Elez and Adam Dombowsky asked Arlene Dickinson and Michele Romanow to partner, and the two Dragons agreed to a joint offer of $150,000 for 15% (7.5% each), which was accepted.
Pitch details from CBC’s Dragons’ Den pitch page.
Smooth 42 Craft Distillery is still operating and sells through its website.