$1Mfor 10%
Protein Candy
Valued at $10M
The pitch
Mark McMillan & Greg Fodor from Toronto, ON, pitched SnortingBullPower.com in Season 11, Episode 4, asking the Dragons for $70K for 30% of the company.
- Asked for$70K for 30%
- Valuation$233Kimplied by the ask
- OutcomeNo deal
Offers in the Den
| Dragon | Offer | Result |
|---|---|---|
| Michael Wekerle | Concerned about packaging and marketing to kids; out | Out |
| Jim Treliving | Felt the branding and product were a bad idea; out | Out |
| Manjit Minhas | Concerned about name and low sales; out | Out |
| Joe Mimran | Felt product was undifferentiated with poor branding; out | Out |
| Michele Romanow | No specific offer mentioned; out | Out |
Mark McMillan and Greg Fodor, of Toronto, ON, asked for $70,000 for 30% of SnortingBullPower.com, maker of Caffeine99, a caffeine-only pill with no added colours, fillers, binders, sugars or vitamins, sold in blister packs for about $10 through more than 50 small stores. McMillan invested about $80,000 of his own money, obtained partly from selling his home, to fund manufacturing runs, and the company has sold under $5,000 to date.
Michael Wekerle, Jim Treliving, Manjit Minhas, Joe Mimran and Michele Romanow all declined to invest. Concerns raised included the packaging and adult-only warning being easy to miss, the branding referencing snorting being inappropriate given the product's appeal to younger consumers, an undifferentiated product in a crowded caffeine pill market, and very low sales relative to the money invested. All five Dragons went out and there was no deal.
Pitch details from CBC’s Dragons’ Den pitch page.
SnortingBullPower.com today
- StatusOut of businessLast checked September 2026
SnortingBullPower.com appears to have closed. Its products may no longer be available.