$1Mfor 10%
Protein Candy
Valued at $10M
The pitch
Benoit Mercier from Quebec City, QC, pitched SnowPeeler in Season 13, Episode 11, asking the Dragons for $200K for 10% of the company.
- Asked for$200K for 10%
- Valuation$2Mimplied by the ask
- OutcomeDealwith Arlene Dickinson and Jim Treliving
- Final deal$200K for 10%valued at $2M
Offers in the Den
| Dragon | Offer | Result |
|---|---|---|
| Vincenzo Guzzo | $200,000 for 25% | Declined |
| Manjit Minhas and Lane Merrifield | $200,000 for 15%, joint deal with manufacturing and online sales help | Declined |
| Arlene Dickinson | $200,000 for 10% plus a $200,000 operating line | Accepted |
| Jim Treliving | $200,000 for 10%, matching Arlene's offer | Accepted |
| Michele Romanow | $200,000 for a 10% royalty until recouped, then 2% royalty forever | Declined |
Benoit Mercier, from Quebec City, QC, pitched the SnowPeeler, a roof snow removal tool operated from the ground, asking for $200,000 for 10%. The product sells for $175 (premium model $220), sold 7,000 units in its first winter for $875,000 in aggregate sales, is carried in 175 stores including Canadian Tire, Home Hardware, Lowe's and Patrick Morin, and runs on a 45% gross margin and 14% net margin after his salary.
Vincenzo Guzzo offered $200,000 for 25%, and Manjit Minhas and Lane Merrifield jointly offered $200,000 for 15% with manufacturing and online sales support; both were declined. Michele Romanow offered $200,000 for a 10% royalty until recouped then 2% forever. Benoit Mercier accepted the combined offer from Arlene Dickinson and Jim Treliving of $200,000 for 10%, plus an additional $200,000 operating line from Arlene Dickinson.
Pitch details from CBC’s Dragons’ Den pitch page.
SnowPeeler today
- StatusOut of businessLast checked September 2026
SnowPeeler appears to have closed. Its products may no longer be available.