Sobrii

Bob Huitema, from Toronto, Ontario, along with Diandra Fillicetti who handles marketing and mixology, sought $100,000 for 16% of DistillX Beverages, maker of Sobrii 0-Gin, a distilled non-alcoholic spirit made with classic gin botanicals and Canadian ginseng with zero calories and zero sugar. The large bottles retail for $34 to $35 and cost about $8 to make; the product launched in fall 2019 and is projected to reach $300,000 in sales this fiscal year, sold mainly through e-commerce so far, with plans to commercialize a non-alcoholic tequila next. Bob Huitema previously worked at Heinz and Diageo and developed the recipe with Niagara College.

Michele Romanow offered $100,000 for 20%, citing an e-commerce advantage. Wes Hall, who called a contact at Sobeys live during the pitch, offered $100,000 for 25% with Arlene Dickinson later joining that offer. Manjit Minhas offered $100,000 for 20%, citing 21 years of industry experience and ability to help with R&D and manufacturing for both Canada and the United States. Bob Huitema accepted Manjit Minhas's offer.

Sobrii is still operating and sells through its website.