Speciale Fitness

Nicholas Speciale
Toronto, ON

The pitch

Nicholas Speciale from Toronto, ON, pitched Speciale Fitness in Season 17, Episode 7, asking the Dragons for $50K for 10% of the company.

Asked for$50K for 10%
Valuation$500Kimplied by the ask
OutcomeNo deal

Offers in the Den

Dragon	Offer	Result
Robert Herjavec	Felt there was no clear business plan; went out	Out
Arlene Dickinson	Liked the potential but wanted more development; went out	Out
Vincenzo Guzzo	Too many unknown variables; went out	Out
Wes Hall	Liked the product but wanted a stronger business plan; went out	Out
Manjit Minhas	Believes in Nicholas but thinks it is too early; went out	Out

Nicholas Speciale, a 21-year-old kinesiology student from Toronto, sought $50,000 for 10% of Speciale Fitness, a studio combining electrical muscle stimulation (EMS) suits with personal training for 20-minute workouts. Clients pay up to $450 a month, and the business, currently run out of his basement two days a week while he attends school, generated over $100,000 in revenue in four months. He does not yet hold exclusive distribution rights to the EMS suits and has spent six months developing systems and procedures but had not built a franchise cost model or detailed expansion plan.

All five Dragons declined the investment. Robert Herjavec said Nicholas had no clear business plan beyond wanting to build a team and needed more concrete data on costs, locations, and revenue projections. Arlene Dickinson, Vincenzo Guzzo, Wes Hall, and Manjit Minhas were impressed by his results but felt it was too early for an investment given the unknowns, so there was no deal.

Pitch details from CBC’s Dragons’ Den pitch page.