Spot Dog Walking

John Minchin
Calgary, AB

John Minchin pitching Spot Dog Walking on Dragons’ Den

The pitch

John Minchin from Calgary, AB, pitched Spot Dog Walking in Season 15, Episode 2, asking the Dragons for $400K for 18% of the company.

  • Asked for$400K for 18%
  • Valuation$2.22Mimplied by the ask
  • OutcomeDealwith Michele Romanow
  • Final deal$400K for 25%valued at $1.6M

Offers in the Den

DragonOfferResult
Vincenzo GuzzoConcerned the business model doesn't work, similar to Wag and Rover's strugglesOut
Arlene DickinsonLikes the idea but concerned about capital needs and post-COVID uncertaintyOut
Lane MerrifieldWants a cash-flowing business, not one in maintenance modeOut
Manjit MinhasNumbers don't convince herOut
Michele Romanow$400,000 for 25%Accepted

John Minchin, from Calgary, AB, sought $400,000 for 18% of Spot Dog Walking, an on-demand dog walking app offering GPS-tracked, insured, background-checked walkers with a guarantee of walker arrival within 90 minutes or the walk is free. The company charges $16 for 15 minutes, $21 for 30 minutes, and $28 for an hour, with an average walk price of $19.87 and average walker pay of $13.91, yielding 25% margins. In the 12 months before COVID, the company completed over 30,000 walks and generated $1.162 million in total revenue to date, but revenue dropped 82% immediately after COVID began and remained down 62% at the time of the pitch, with the company burning $7,000 a month and $75,000 in the bank, run as a one-person operation.

Vincenzo Guzzo went out, comparing the model to unprofitable competitors Wag and Rover. Arlene Dickinson, Lane Merrifield, and Manjit Minhas also declined, citing uncertainty about post-COVID recovery and the business being in maintenance mode rather than growth. Michele Romanow offered the full $400,000 but for 25% equity, citing confidence in the long-term dog-walking market, and John Minchin accepted.

Pitch details from CBC’s Dragons’ Den pitch page.

Spot Dog Walking today

  • StatusIn businessLast checked September 2026

Spot Dog Walking is still operating and sells through its website.