Sprout Collection

Joyce Lim and Josh Horowitz
Toronto, ON

The pitch

Joyce Lim and Josh Horowitz from Toronto, ON, pitched Sprout Collection in Season 14, Episode 5, asking the Dragons for $100K for 10% of the company.

Asked for$100K for 10%
Valuation$1Mimplied by the ask
OutcomeNo deal

Offers in the Den

Dragon	Offer	Result
Manjit Minhas	Concerned the business is too capital-intensive and unsustainable to manage alongside full-time jobs	Out
Jim Treliving	Does not see a fit with his business model	Out
Michele Romanow	Concerned customers may not stay with the brand after maternity, calling it an inventory nightmare	Out
Lane Merrifield	Believes the business needs $3-5 million to scale, and $100,000 would not make a difference	Out
Arlene Dickinson	Worried the niche maternity focus makes it hard to compete with larger players moving downmarket	Out

Joyce and Josh of Toronto, Ontario asked for $100,000 for 10% of Sprout Collection, a subscription-based clothing rental service for pregnant women, delivering four handpicked designer maternity-friendly items a month starting at $99. The company has 1,500 pieces of inventory supporting 150 to 180 customers, a monthly churn rate of about 24%, and just closed a $500,000 funding round at a $2 million valuation after Joyce and Josh invested $150,000 of their own money to start the company.

Manjit Minhas went out over concerns about sustainability and the capital-intensive nature of the business. Jim Treliving went out saying it did not fit his business model. Michele Romanow went out over worries that customers may not stay with the brand long term and called it an inventory nightmare. Lane Merrifield went out, saying the business needed several million dollars to scale properly. Arlene Dickinson went out over concerns about competing in a market where larger players could easily move downmarket. No deal was made.

Pitch details from CBC’s Dragons’ Den pitch page.