$1Mfor 10%
Protein Candy
Valued at $10M
The pitch
Cheryl Mazak from London, ON, pitched Squinchi in Season 11, Episode 7, asking the Dragons for $35K for 10% of the company.
- Asked for$35K for 10%
- Valuation$350Kimplied by the ask
- OutcomeDealwith Jim Treliving
- Final deal$35K for 10%valued at $350K
Offers in the Den
| Dragon | Offer | Result |
|---|---|---|
| Michele Romanow | $35,000 for 25% | Declined |
| Manjit Minhas | No offer, felt Cheryl was an inventor not the right person to bring the product to market | Out |
| Joe Mimran | No offer, said he liked the product but would be out on the deal | Out |
| Jim Treliving | $35,000 for 10% | Accepted |
| Michael Wekerle | No offer, went out after Jim Treliving's offer was accepted | Out |
Cheryl Mazak, from London, ON, asked for $35,000 for 10% of her company Squinchi. The Squinchi is an ergonomic wrist support device that adheres to the user with medical grade adhesive gel and moves with the hand while using a computer mouse, selling online for $24.99. Cheryl Mazak, a massage therapist, took the product from a clay prototype to a fully manufactured item in 10 months, and had sold about 800 units in four months, with interest from a major distributor in Canada and the U.S.
Michele Romanow offered $35,000 for 25%. Manjit Minhas and Joe Mimran went out, saying Cheryl Mazak was an inventor but not the right person to scale the sales, though Joe Mimran said he liked the product. Jim Treliving offered the full $35,000 for the requested 10%, which Cheryl Mazak accepted, prompting Michael Wekerle to go out as well.
Pitch details from CBC’s Dragons’ Den pitch page.
Squinchi today
- StatusIn businessLast checked September 2026
Squinchi is still operating and sells through its website.