Steam Genie

Helen Zhao of Vancouver, BC, pitched Steam Genie, asking for $150,000 for 20% (note: caption stated $150,000 for 20% though the on-screen ask was slightly unclear). The product is a flameless cooking system using a chemical pouch that boils water and produces steam within 30 seconds, reaching temperatures up to 120 degrees Celsius and lasting about 15 minutes, intended for reheating camping food. The technology was invented overseas and Helen owns the North American rights; she stated the product has Health Canada approval. In its first month on the market the company sold $30,000, through retailers including London Drugs and T&T Supermarket, as well as other stores and online.

Arlene Dickinson went out first, citing environmental concerns for hikers and packaging warnings that contradicted safety claims. Manjit Minhas went out, worried about the chemical reaction and consumer trends moving away from chemicals. Vincenzo Guzzo went out, calling the product backwards rather than forward-thinking. Jim Treliving went out, saying he prefers fresh food. Lane Merrifield went out last, arguing that changing consumer behaviour around food safety perceptions requires far more research than presented. No deal was made.

Steam Genie appears to have closed. Its products may no longer be available.